Design trends in food packaging
We know that food packaging is a guarantor of food safety, as well as being a powerful marketing and communication tool. As Mintel states in its Global Packagin Trends report, “brands aim to attract consumers by adapting to their expectations and offering them an increasingly personalized consumer experience”.
Custom food packaging
The packaging speaks to the consumer, attracts him and convinces him to purchase the product at the point of sale.
More and more, the customization of the container is a growing trend and you can even see advances such as the linking of the container to the mobile.
Just as fashions come and go, product packaging is also in the eye of a hurricane, trends in the packaging sector, although more temporally, are changing.
The truth is that, either because the market demands it or because there are professionals who go beyond all the guidelines and set new styles, we can currently see outstanding brands on the shelves.
Packaging as a transparent communication tool
The benefits of the product must be clear and obvious. It is no longer enough to say that a product is “100% natural”, but rather that the consumer must see it reflected in the information on the package (ingredients, preservatives, functional benefits, etc.). Information that must be expressed with total transparency and in an easily locatable place on the container, including the product contained through the container itself.
Food packaging and the eco-friendly world
This trend is here to stay! Is that becoming aware of the importance of sustainable production and consumption has changed the habits of many customers and therefore, the exterior design of the products that fall into this category, clearly seeking to transmit their values ??and attract their consumers.
The trend is based, particularly, on the use of less ink, Kraft packaging, more ecological and minimalist designs. But it is also linked to sustainable communication on the packaging.
Explosion of vivid colors
Yes, it is true that the trend for Kraft tones is at the top of packaging, but does that mean that colors have died? The answer is no. They are still a trend and are still on the rise.
We can see more and more bright colors on supermarket shelves, less harmonious color palettes with more contrast, are the coming trend in terms of color for the design of packaging and labels.
Minimalist in color
Minimalism is one of the design styles and used by designers and the world of food packaging, it is no exception. Minimalism is timeless, which guarantees that the packaging design will not become obsolete over time and by playing with colors, a style that transmits modernity is built, whether you see it now or 10 years ago.
Lettering on the packaging?
The graphic content is important, however, the accompanying text is essential. Lately the trend is to unify the spelling with the texts giving style to them.
This type of design, almost from the last century … lettering … has entered the world of design in a forceful way. In contrast to minimalism, the design with fonts adds character and a more traditional style.
Including illustrations in packaging design is nothing new, what is a trend is the isometric perspective, applying shadows and colors that give volume and depth to elaborate and very complex works.