Large companies like Google are famous, among other things, for being at the top of the list of best companies to work for globally. Why? The answer goes beyond hefty salaries, it’s about how they motivate their employees. Something closely related to the hierarchy of personal needs exposed in the famous Maslow Pyramid.

Maslow’s Pyramid, or hierarchy of needs, is a theory proposed by Abraham Maslow that explains that the needs of the human being are arranged in a hierarchical way, having to satisfy first the basic needs and then progressively ascending according to the degree of urgency for the satisfaction and self-realization of the individual.

How to apply Maslow’s Pyramid to motivate employees

It is important for new companies to surround themselves with people who are worth T.A.C.O. and once we find them, keep them by our side. Knowing the concept of Maslow’s Pyramid, we are able to apply it in our company with respect to workers.

The different levels of the pyramid allow the individual to develop gradually until reaching their maximum growth and personal development through the self-realization of the fifth level. However, this last level can only be reached once the previous levels have been satisfied. In this sense, it is essential that the company, being the source of income for the workers, offers a salary and social benefits that guarantee that the needs of the first levels of the Maslow Pyramid can be fully satisfied by the employees.

Likewise, it is also necessary to take into account social needs (for example, taking into account the space and work environment), as well as the needs for recognition and self-realization (including the sphere of professional life as an essential element of them) . In this way, it is guaranteed that the company constitutes an element of growth for the employees, which, in addition to ensuring the retention of talent, will also allow the company itself to develop from a human and social perspective.