In a Resolution (A / RES / 74/198) approved in December 2019 by the United Nations General Assembly. It is decided to declare 2021 as the International Year of the Creative Economy for Sustainable Development. Submitted by Indonesia, the resolution was sponsored by 81 countries.

In this way, the United Nations begins 2021 by recognizing “the need to promote sustained and inclusive economic growth, foster innovation and offer opportunities, benefits and empowerment for all and respect for all human rights.”

This decision, although not linked to the crisis induced by Covid 19, is timely and is that, is there a better time to boost economic creativity?

Above all, knowing that the world continues to need a “push” to opt for sustainable operation, a fundamental axis of the United Nations and of the 2030 agenda.

Timing for the Creative Economy

The creative economy accounts for about 3% of global GDP, according to a 2015 study by professional services firm EY. But it is arguably worth a lot more when you add cultural value to your business profits.

This declaration, which aims to be a recognition of the contribution of those economic activities based on knowledge, values, culture and technology, shows that to achieve inclusive, equitable and sustainable growth and development that is capable of empowering people, it is essential the creativity.

It is undeniable that those companies that manage diversity correctly, obtain better benefits, and contribute to the construction of a more just and egalitarian society.

In this line and in a context like the current one, in which companies have to work towards the creation of increasingly innovative products and services that make them more competitive and guarantee their sustainability, bet on the management of cultural diversity as An element of value when integrating different views and perspectives within the company can become a great ally that helps not only to increase creativity and business innovation, but also to contribute to economic and social development in a sustainable way.

Those companies that consider in their agendas, as a strategic value, the creation of culturally diverse and inclusive work environments will therefore be contributing to the achievement of the SDGs and the goals and purposes that the United Nations Assembly intends to achieve with this type of international recognitions and celebrations as part of its strategy to promote values ??in favor of people, the planet, prosperity and social justice.